A GX collaboration between Newcastle software
house Nebula Labs and Teesside University has resulted in the launch of an
innovative events app that uses the latest Augmented Reality (AR).
Nebula Labs had already built a successful app
used in major regional events such as Newcastle Startup Week and Newcastle’s
International Film Festival. The team were keen to explore using cutting edge
technology to develop the app further and be able to offer an even more
innovative tool for event organisers and visitors.
Dylan McKee, Nebula Labs Co-founder
explains, “The project was for SMEs wanting to collaborate
with a research organisation to develop a new product or process.
We were keen to develop our already popular events app, to use cutting edge AR
to give an even more interactive and exciting user experience.
“Teesside University identified a
student and supervisory team who could help us realise this. We now have the
events app built natively using Swift and Apple’s latest ARKit 3 technology
that and can licence it out to events anywhere. It complements our Android
offering so we now have a native app on both platforms, allowing any of our
customers, attendees and delegates to utilise the functionality it has to
offer. The new innovations in the app will allow visitors to navigate between
and around venues immersively, allowing exclusive content and award based
interaction to be unlocked as the user visits more venues around the event, in
a gamified fashion.
“It has been very exciting and a
really positive experience collaborating with Teesside University. Our thanks
go to Sam Nessam and the team of academics, including Darren Abbott and Martin
Kane, from their School of Computing & Digital Technologies who also
provided support to help us innovate in this way.”
Teesside University’s Head of Knowledge Exchange
stated “The GX project has been a great way to support SMEs in the North East
area with their innovation projects. We’re looking forward to seeing Nebula
take this AR enhanced app to the events market”.